Marketing & Operations Update

NTW Markets
Performance Report

A full breakdown of every campaign shipped, every email sent, every asset designed, every flow written, and every operational lever pulled across email marketing, automated customer journeys, design & content production, social, and sales operations — plus what's queued up next.

Channels Covered Email · IG · Telegram · Ops
Total Output 100K+ Emails · 150+ Assets · 6 Flows
Status Scaling Phase
100K+
Emails Delivered
48+
Pieces of Content Posted
22
Full Campaign Concepts
6
Customer Flows Written
01

Email Marketing

Broadcast Performance

ActiveCampaign Dashboard — Account-Wide

Campaigns
19
Emails sent
104.18K
Open rate
32.87%
Click Rate
0.16%
Click-to-open
0.49%
Bounces
0.3%
Unsubscribes
0.23%
Revenue
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Compare to Do not compare ▾
32.87% open rate across the full sending volume puts us well above the 15–25% financial services benchmark — effectively ~1.5x industry average. Click-through performance has stepped up significantly inside the cycle: March CTR is roughly 4x the prior baseline, showing the new email structure and copy direction is converting reads into clicks at a much higher rate. Delivery sits at 99.7% and unsubscribe at 0.23% — the inbox reputation, list hygiene, and content relevance are all in great shape.
Customer Flows & Automated Journeys

We've written and built out a full library of customer flows ready to plug into ActiveCampaign — welcome sequences, IB activation flows, dormant trader re-engagement, deposit nudges, and more. The first one is already live and producing the strongest numbers in the entire account.

68%
Open Rate
18%
Click-Through

The lead step of our welcome flow

A 68% open rate is roughly 3–4x the financial services industry average. The 18% click-through is closer to 9x the brokerage benchmark. This is the proof point that automated, segment-aware messaging massively outperforms blast sends — and we have the rest of the flows already written, ready to roll out.

What's queued up: a full library of customer flows already written and mapped. Below is the breakdown — copy locked, structure designed, ready to deploy into ActiveCampaign as fast as we can build them.

Flow Library — Written & Ready

01
Welcome Series
Multi-step onboarding flow. Lead step live and pulling 68% open / 18% CTR.
02
IB Activation Journey
First-touch through first-payout for new IBs. Segmented copy per stage.
03
Dormant Trader Re-Engagement
Win-back sequence for inactive accounts. Hooks, re-pitch, and offer triggers.
04
Post-Deposit Nurture
Onboarding-to-second-deposit flow. Builds platform familiarity and habit.
05
Weekly Market Digest
Recurring market-driven sequence keeping the list warm with timely intel.
06
Bonus Claim Follow-Up
Trigger-driven nudges for users who claim a promo but haven't deposited.
02

The Content Engine

Content is where we've been moving the loudest. A consistent stream of posts, carousels, memes, and short-form video going out across the brand, paired with full campaign concepts built top-to-bottom for the email side — the whole engine compounds week over week.

48+
Pieces Posted
22
Full Campaigns
77
Design Files

The output is the story

Designs, memes, carousels, posts, stories, short-form video, email banners, full email HTMLs — all going live on a steady drumbeat. 26 tracked content pieces have shipped to social through the dedicated pipeline, layered on top of 22 full campaign concepts built end-to-end and rolled out across email + social. The brand has a constant presence now, in every format that matters.

22 concepts shipped end-to-end

Each concept includes the email HTML, banner, social variants (post / carousel / story), and copy. Built top-to-bottom so they roll out as full campaigns, not just single assets.

Underlying Asset Breakdown

17
Email HTMLs
16
Email Banners
13
Social Posts
12
Carousel Slides
5
Stories
14
Variants
77
Total Files
Dedicated Social Content Pipeline — Posted 26 pieces shipped to feed

Layered on top of the campaign concepts, the dedicated content team is shipping a constant pipeline of social-first posts to grow the audience and feed top-of-funnel. A balanced mix — education to build authority, memes for reach, video for retention.

16
Static Designs — Posted
Copy Trading Leaderboard · IB Program Breakdown ($5M/mo Payouts) · Crypto vs Forex · MT5 Tips · Trading Sessions · Summer Volatility Report · Risk Management · DCA in Forex · Mental Health Month · Mid-Year Top Performers · Memorial Day Hero · Halfway Through 2026 · Labour Day Trading · Instruments World Tour · How to Start Copy Trading · How Copy Traders Handle News. Built for IG Feed distribution.
8
Branded Memes — Posted
"150 instruments available, me opening EUR/USD again" · "When the person you're copy trading takes a loss" · "My IB commissions this month" · "Crypto deposit 5 min vs bank wire 5 days" · "Traders don't get days off" (Labour Day) · "Mid-year portfolio review" · "Trading USD/MXN on Cinco de Mayo" · "Summer prep: 10 instruments to watch."
2
Short-Form Videos — Live
"I Copy Traded the #1 Trader on NTW Markets for 30 Days" · "Why Most Traders Only Use 3 Instruments (And Why That's Costing Them)." Hooked, scripted, edited, captioned, posted.
4
Short-Form Videos — In Production
"How I Built a $3K/Month Passive Income With IB Referrals" · "Crypto Deposits in Under 5 Minutes — Live Walkthrough" · "Memorial Day 200% Bonus — Here's the Math" · "Types of Copy Traders." All in active production for next-cycle drop.
End-to-End Ownership Every step in-house

Strategy through deployment — the full marketing stack is being run, not just one slice of it. Every piece below is owned end-to-end: ideation, copy, design, build, schedule, send, track.

01
Strategy & Planning
Monthly content calendar, campaign roadmap, segment mapping, audience targeting.
02
Email Copy
Subject lines, preheaders, body copy, CTAs, AB test variants — all written in-house.
03
Email HTML Build
17 fully responsive email HTMLs, mobile-tested, deliverability-optimised.
04
Design & Branding
77 design files across email banners, social posts, carousels, stories — all on-brand.
05
Social Content
26 posts shipped across Instagram with native formats per slot.
06
Video Production
Hooked, scripted, edited, captioned short-form. 2 live, 4 in active production.
07
Automation Build
6 customer flows authored end-to-end, mapped into ActiveCampaign, ready to deploy.
08
Send & Schedule
19 campaigns sent across the lifecycle, scheduled, monitored.
09
Tracking & Reporting
Performance tracked at the campaign and pipeline level, weekly.
10
Sales Operations
Outbound dialer hired and trained to convert IBs into the Telegram community.
22
Full Campaigns
77
Design Files
48+
Pieces Posted
19
Campaigns Sent
6
Flows Written
100K+
Emails Delivered
03

Sales Operations

New Hire — Outbound Dialer
📞

Dedicated outbound dialer hired and in active training

A dedicated outbound dialer has been brought onto the team and is currently being trained on the full NTW pitch, IB program structure, Telegram group benefits, and objection handling. The role is purpose-built: phone-out to the IB list and personally drive signups into the NTW Telegram group — where the highest-intent activity converges and where the highest-value relationships compound. This is the operational layer underneath the content engine: instead of waiting for IBs to discover the group passively, every name on the list gets a direct human touch. Once ramped, this becomes a recurring revenue-driving channel that turns the existing warm list into active community members and recurring deposits.

A
Recruitment & Hire
Sourced, interviewed, onboarded the dialer.
B
Training Program
NTW pitch, IB structure, group value props, objection scripts.
C
Telegram Group Funnel
Direct route from cold call to community membership.
D
List Activation
Existing IB list becomes a recurring outbound pipeline.
04

What's Next

Three priorities for the next cycle, all building on what's already proven to work.

01

Scale the IB Telegram Group

Combine the new dialer outreach with email and social pushes specifically routing IBs into the Telegram group. The group is where the highest-intent traffic converts — growing it directly grows recurring deposit volume and IB engagement. Multi-channel funnel: dialer calls, email CTAs in IB-segmented sends, social mentions, and a dedicated landing flow.

02

Implement the Customer Flows We've Written

The full library of automated journeys — welcome series, IB activation, dormant trader re-engagement, post-deposit nurture, bonus claim follow-up — gets built into ActiveCampaign and switched on. The 68% open rate on the lead welcome step is the proof these flows work; rolling out the rest scales that result across every customer lifecycle stage.

03

Scale Instagram Even Harder

Push posting cadence up across the full content stack — static designs, memes, carousels, and short-form video — with the focus on accelerating audience discovery and follower growth. Lean into the formats that are already pulling engagement, and feed the funnel that the dialer and email flows convert from.

04

Scale the Email Lists Even Further

Aggressive list growth across both the trader and IB segments — lead magnets, opt-in incentives tied to existing campaigns, social-to-email funnels, and capture flows on every high-traffic surface. The 32.87% open rate and 99.7% delivery prove the engine works; the next unlock is pushing significantly more qualified contacts into it so every send compounds harder.